Miles of Content: Jesse Ellis on Live Streaming, Growth & What's Next

Jesse Ellis of Let's Wonder Productions pulls back the curtain on what it really takes to build a media brand in the ultra running world. From scrappy beginnings to a full-fledged live streaming operation, Jesse walks through the evolution of Let's Wonder Productions — how it started, what shaped it, and where it's headed. He digs into the unique challenges of live streaming ultra races: unpredictable terrain, remote locations, and the logistical puzzle of keeping a production running when athletes are racing through the night for 24+ hours. Jesse shares what he's learned about keeping audiences engaged across those long windows, and how storytelling becomes just as important as the technical setup. Looking ahead, Jesse teases upcoming tech innovations that could change how race coverage is produced and consumed, along with new strategies for expanding Let's Wonder Productions' reach in the ultra racing calendar. Whether you're a race director, an ultra fan, or someone curious about the business side of endurance sports media, this episode is a masterclass in passion-driven entrepreneurship.