Millennial Daddies! [Generations Defiance]

from That's Y - Generazioni al Lavoro! · host Giulio Beronia

Perchè è cambiata la figura del papà con la generazione Millennials? Il "dadvertising" lo testimonia poichè il mondo del marketing cambia l'immaginario paterno con prototipi più accudenti e amorevoli di un tempo.E l'inclusione generazionale passa anche per il cambiamento degli stereotipi. La campagna #iocambio per inserire i fasciatoi nei bagni degli uomini è un chiaro segnale in questa direzione.Approfondimenti dei riferimenti citati nella puntata:FATHERLY: https://www.youtube.com/channel/UC-PfbmXWqUYO_UCKP08LKDAPARENTAL LEAVE: www.infodata.ilsole24ore.com/2018/02/14/vivono-papa-felici-la-classifica-del-congedo-parentale/BARICCO: https://digilander.libero.it/alessandrobaricco/ipsescripsit/miscellanea/pannolinosmemo.htmDADVERTISING:www.adroll.com/blog/brand-awareness/appealing-to-millennial-dads------------------- FOLLOW ME ! --------------------Website: www.thatsy.net Telegram: https://t.me/thatsy Youtube: https://bit.ly/2XK8rna IG: https://www.instagram.com/thatsy_podcast FB: https://www.facebook.com/ThatSyouth Linkedin: https://www.linkedin.com/in/giulioberonia

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This episode was published on June 29, 2020.

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