Millsap in the Morning: Rod Reid with Shepherd Hills Outlet

David Millsap welcomes Rod Reid, owner of Shepherd Hills Factory Outlets, to Millsap in the Morning for a conversation about the history of Shepherd Hills, Lebanon’s Route 66 roots and the upcoming 32nd annual Case Celebration in the Ozarks.Rod shares how his family’s business grew from a Route 66 motel and gift shop into the largest Case knife retailer in the country, his work with the Route 66 Centennial Commission, the story behind the Munger Moss Motel sign appearing on a U.S. postage stamp, and some of the unique Case knife ideas that started right here in Lebanon.Plus, get a preview of the Case Celebration coming Saturday, September 12, including thousands of knives, special guests, the famous $2 tent, chuck wagon chili, peach cobbler and Lebanon Now’s live coverage with Mike Morris.