Milyen a magyar bor helyzete országosan és regionálisan? ...

What this episode covers

Adásunkban Horkay András borszakértővel, Dr. Ungváry Krisztián borásszal, valamit Klausz Róbert szortiment managerrel beszélgettünk a magyar bor hírnevéről, a régiók sokszínűségéről, illetve arról, hogy mivel lehet kompenzálni a megváltozott fogyasztói szokásokat. Milyen szempontok alapján kerül belistázásra egy bor hiper- és szupermarketekbe? Mitől különleges a Régiók Kincsei borszortiment? Kell-e a jó bornak “cégér”, és mivel lehet megfogni a vevőket? Miért fontos a boroknál a regionalitás? A beszélgetésből kiderül, hogy mire érdemes építeni egy bor reklámját, kell-e edukálni a fogyasztókat, mi alapján érdemes bort választani, és hogy miért fontos tudni, ki az adott bor célcsoportja. Vendégeink: Horkay András (Central European Wine Institute), Dr. Ungváry Krisztián (Vayi Borászat), Klausz Róbert (SPAR Magyarország) Műsorvezető: Mantz László

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How long is this episode of I Love Hazai?

This episode is 48 minutes long.

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This episode was published on September 6, 2023.

What is this episode about?

Adásunkban Horkay András borszakértővel, Dr. Ungváry Krisztián borásszal, valamit Klausz Róbert szortiment managerrel beszélgettünk a magyar bor hírnevéről, a régiók sokszínűségéről, illetve arról, hogy mivel lehet kompenzálni a megváltozott...

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