Mindstuck with Michael McQueen episode artwork

EPISODE · Apr 28, 2024 · 32 MIN

Mindstuck with Michael McQueen

from Brainfluence · host Roger Dooley

In this engaging episode of Brainfluence, we dive deep into the psychology of persuasion with Michael McQueen, an acclaimed speaker and author from Sydney, Australia. Michael shares invaluable insights from his latest book, "Mindstuck," exploring how we can master the art of changing minds in an ever-evolving world. He delves into why our instinctive reactions often override our rational thought, the impact of emotional and narrative-driven decision-making, and practical strategies for overcoming resistance to change. Whether you're looking to influence customer behavior, shift organizational culture, or simply understand the complexities of human psychology, this conversation will equip you with the tools to make a real impact. Tune in to learn how to navigate and reshape the way we think about change and persuasion. Resources, text, video: https://www.rogerdooley.com/mindstuck-michael-mcqueen/ Amazon: https://amzn.to/3QkrxMF YouTube: https://youtu.be/3W3OaLcJ9BQ  

Episode metadata supplied by the publisher feed · Published Apr 28, 2024

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Mindstuck with Michael McQueen

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CRO.CAFE Nederlands Guido X Jansen Prijswinnende podcast met de beste verhalen en discussies over conversie en klantgerichte optimalisatie. Ontdek nieuwe trends, tactieken, software en de mensen en bedrijven die fanastisch werk doen in de wereld van Conversion Rate Optimization (CRO).We interviewden o.a. Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash en Craig Sullivan.Ik ben een cognitief psycholoog en consultant. We duiken diep in de wereld van klantgedrag en CRO: zakelijke en technische uitdagingen, gebruikersonderzoek, e-commerce, teksten schrijven en meer. Alles zodat jij up-to-date en vol inspiratie op je volgende CRO uitdaging af kan! CRO.CAFE Nederlands Guido X Jansen Prijswinnende podcast met de beste verhalen en discussies over conversie en klantgerichte optimalisatie. Ontdek nieuwe trends, tactieken, software en de mensen en bedrijven die fanastisch werk doen in de wereld van Conversion Rate Optimization (CRO).We interviewden o.a. Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash en Craig Sullivan.Ik ben een cognitief psycholoog en consultant. We duiken diep in de wereld van klantgedrag en CRO: zakelijke en technische uitdagingen, gebruikersonderzoek, e-commerce, teksten schrijven en meer. Alles zodat jij up-to-date en vol inspiratie op je volgende CRO uitdaging af kan!

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