Mini Ep. 80: Race to the Bottom episode artwork

EPISODE · Nov 13, 2025 · 7 MIN

Mini Ep. 80: Race to the Bottom

from BJJ Mental Models · host Steve Kwan

In this week's mini-episode, we discuss the race to the bottom: a pricing phenomenon where we drive prices so low that they become unsustainable. This concept is critical to understand for any Jiu-Jitsu business. Get our Intro to Mechanics audio course, normally $79, FREE:https://bjjmentalmodels.com/freeintro⬆️ LEVEL UP with BJJ Mental Models Premium!The world's LARGEST library of Jiu-Jitsu audio lessons, our complete podcast network, online coaching, and much more! Your first week is free:https://bjjmentalmodels.comNeed more BJJ Mental Models?Get the legendary BJJMM newsletter:https://bjjmentalmodels.com/newsletterLearn more mental models in our online database:https://bjjmentalmodels.com/databaseFollow us on social:https://instagram.com/bjjmentalmodelshttps://threads.com/@bjjmentalmodelshttps://bjjmentalmodels.bsky.socialhttps://youtube.com/@bjjmentalmodels

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Mini Ep. 80: Race to the Bottom

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