Mini Episode: How to Get Executive Buy-in for Content Marketing

This is a must-listen for every in-house content marketer or marketing leader who's thinking about investing in content. In this 10-minute audio version of our blog post, "How to Get Executive Buy-in for Content Marketing," Amanda Natividad, Head of Marketing for Growth Machine, helps you make the case. Show Notes 1:14 Show the Missed Opportunity 3:01 Make a Case for PR Announcements and Owning the Traffic 4:43 Enhance the Customer Experience 6:23 Create Value With Business Partners 7:30 Enable Your Sales Team 8:26 Once You Have Buy-In, Collaborate on KPIs Links Original post: How to Get Executive Buy-in for Content Marketing Setting up a blog (1:18) WordPress themes (2:13) Traffic projection spreadsheet (2:27) PR Newswire (3:15) Ahrefs (4:54) Zapier (4:55) Zapier's recent blog post (5:13) Levels (5:45) Corinne Watson Podcast episode (7:19) Growth Machine case study (8:02) SEO-focused metrics for success (9:07) Contact Growth Machine (9:56) Find us on Twitter: Amanda: @amandanat Growth Machine: @growthmachine__