Mini-Wiz on the Issue With Leaks and Teases in Tech (Update on Project Part 3)

Don't get me wrong, I get the purpose of leaks.  It gets people excited for something that’s not quite ready yet; especially if it’s been a while since something was released.  Even better if you are a public company and you want the stock price to go up....but I wonder if that impatience or fear of irrelevancy ironically ruins the excitement and hype you would’ve had if you kept the surprise until it’s actually about to release.  Like the momentum you would’ve had already tires out due to leaks or WORSE, it goes out of your control and people start imagining stuff way beyond your capabilities due to their excitement without any extra information.  IDK just seems like a bait decision to leak or tease stuff.