Minkä menit Iittala tekemään

Suomen (ja ehkä jopa maailman) suurin puheenaihe on Iittalan brändi-uudistus. Mikä siinä meni hyvin ja mikä huonosti. Oliko tämä edes tarpeellista? (00:00) Jakso alkaa (00:12) Aiheen pohjustus (01:03) Oonan ajatukset aiheesta (03:54) Pohjoismaalainen design on eksoottista ulkomailla (05:22) Mistä brändiuudistus on voinut johtua (10:51) Netti-ihmisten kommentteja Iittalasta (13:13) Eri brändi kotimaan ja ulkomaan viennille (16:38) Onko uudistukselle mitään puolustusta (20:19) Brändien kopiointi (29:19) Ideoiden kopioiminen (32:21) Loppupuhe

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Suomen (ja ehkä jopa maailman) suurin puheenaihe on Iittalan brändi-uudistus. Mikä siinä meni hyvin ja mikä huonosti. Oliko tämä edes tarpeellista?

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This episode was published on February 13, 2024.

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