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Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45% episode artwork

EPISODE · Feb 22, 2012 · 57 MIN

Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45%

from MarketingExperiments.com Web Clinic Podcasts · host MarketingExperiments

One of the best ways to get around IT and budget challenges is to optimize areas on your website that are relatively simple to change yet have the opportunity to make a significant impact on conversion. In this Web clinic replay, Dr. Flint McGlaughlin answered the essential question every marketer asks at some point in their career: How can I get the greatest amount of return on the least amount of optimization investment? In our research, we’ve come across a few ways to help you answer this question. In this Web clinic replay, you’ll learn:     _The two most impactful elements to test on your page     _5 common headline errors to avoid     _5 common call-to-action errors to avoid

Episode metadata supplied by the publisher feed · Published Feb 22, 2012

What this episode covers

One of the best ways to get around IT and budget challenges is to optimize areas on your website that are relatively simple to change yet have the opportunity to make a significant impact on conversion. In this Web clinic replay, Dr. Flint McGlaughlin answered the essential question every marketer asks at some point in their career: How can I get the greatest amount of return on the least amount of optimization investment? In our research, we’ve come across a few ways to help you answer this question. In this Web clinic replay, you’ll learn: _The two most impactful elements to test on your page _5 common headline errors to avoid _5 common call-to-action errors to avoid

PodParley-generated summary based on available episode metadata and transcript content.

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Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45%

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Frequently Asked Questions

How long is this episode of MarketingExperiments.com Web Clinic Podcasts?

This episode is 57 minutes long.

When was this MarketingExperiments.com Web Clinic Podcasts episode published?

This episode was published on February 22, 2012.

What is this episode about?

One of the best ways to get around IT and budget challenges is to optimize areas on your website that are relatively simple to change yet have the opportunity to make a significant impact on conversion. In this Web clinic replay, Dr. Flint...

Can I download this MarketingExperiments.com Web Clinic Podcasts episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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