MINUTE MAID SPIKED® PARTNERS WITH ACTION BRONSON TO CELEBRATE 'EVERY SIDE OF WHO YOU ARE' IN BRAND'S FIRST‑EVER CELEBRITY CAMPAIGN

In this episode of BC Food News, host Jennifer English explores Minute Maid Spiked's first-ever celebrity campaign featuring multi-talented artist, Action Bronson. The campaign aims to celebrate consumer diversity, in alignment with Action's own versatile interests ranging from cooking to rapping. The podcast discusses the burgeoning Alcohol Ready-to-Drink sector and Minute Maid Spiked's explosive growth in this market. Leveraging Action Bronson's multi-dimensional persona, the brand hopes to tap into consumers' diverse interests. Offering convenience with ready-to-drink wine and vodka-based cocktails, the brand exemplifies its 'no muss, no fuss, no duh' attitude. The podcast concludes by highlighting Minute Maid Spiked's commitment to responsible marketing strategies, including their 21+ alcohol on-pack logo, reflecting their alliance with The Coca-Cola Company's subsidiary, Red Tree Beverages. POST dataPOST [email protected]://edge.prnewswire.com/c/link/?t=0&l=en&o=4663580-1&h=1280067663&u=https%3A%2F%2Fwe.tl%2Ft-SjJBgusYrNQFoKD8&a=LINK+TO+MEDIA+ASSETS