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Misconceptions About MRP/DRP in Roofing episode artwork

EPISODE · Dec 16, 2025 · 42 MIN

Misconceptions About MRP/DRP in Roofing

from Hook Better Leads: Home Service + Roofing Marketing · host Tim Brown

Guests: Jason Burg – 40-year industry veteran, retired GC, national MRP consultant Jim Greer – 40+ years in B2B consulting, national carrier & vendor network strategist Jason Burg: 407-782-1772 This episode explores why MRP (Managed Repair Programs) and DRP (Direct Repair Programs) are becoming essential revenue streams for roofing contractors—and why the traditional door-to-door storm model is becoming increasingly unstable. The discussion breaks down how shifting insurance policies, rising deductibles, declining storm frequency, ACV-only policies, and market restrictions are changing the economics of storm restoration roofing. The episode explains how MRPs, DRPs, TPAs, and MGAs actually work, why most contractors misunderstand them, and how these programs create recurring, predictable revenue while improving business valuation. It details why door-to-door alone has become feast-or-famine, why free roofs are disappearing, how contractors can still achieve 35–40% margins through the right programs, and why insurance carriers urgently need more vetted roofers—especially during CAT events and daily claims. The episode also clarifies misconceptions around low margins, lack of control, and qualification barriers, outlining how background checks, onboarding, and vendor approvals actually work. Real-world examples show contractors getting approved within days when introduced through the right relationships. Ultimately, this episode provides a blueprint for shifting from a volatile storm-chasing model to a sustainable, diversified revenue system built on direct carrier work, recurring repair opportunities, and long-term business stability.

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This episode is 42 minutes long.

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This episode was published on December 16, 2025.

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