Mission Drift: When Smart Strategy Erodes Identity
from Backstory & Strategy Hosted by Yoni Greenbaum
Some of the biggest threats to your mission don’t look like threats at all. They look like smart strategy. In this episode, Yoni Greenbaum shares a cautionary tale from his time in public media—when a promising revenue idea brought in big money… and even bigger questions. What happens when your organization slowly shifts away from its core purpose in pursuit of financial growth? Expect: A behind-the-scenes look at a well-meaning idea that led to mission drift Three questions every leader should ask before saying yes to new revenue The difference between intentional evolution and accidental identity loss A practical framework for guarding what’s sacred—while still growing If you’ve ever wondered whether your org is chasing dollars at the expense of its core purpose, this episode is for you. 🎧 Tune in for a reality check—and a roadmap—for staying true to what matters.
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