EPISODE · Apr 4, 2015 · 6 MIN
Mission-Driven Design
from Raise Your Voice Podcast · host Brian Sooy
Move beyond branding to design with purpose. Mission-driven designed thinking is about making intentional design choices to influence interaction, experience and understanding of a meaningful cause through communication touch points that are specific to your audience. Designed thinking seeks to influence the way people think about your cause, in order to change the way they support your organization. The most effective purpose-driven manage their assets and resources according to their mission’s outcomes and objectives. Those that engage their audiences most effectively communicate their purpose, mission, outcomes, and objectives. To learn more about the mission-driven design approach, and to download a free poster with resolutions for smart communications, visit Aespire, and buy the book Raise Your Voice: A Cause Manifesto.
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Mission-Driven Design
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