Mitch Joel - Utilitarian Marketing

Discussion Highlights 00:20 Buffer as one of his most useful apps 01:43 Superbowl ad, was it worth $4,000,000 for 30 seconds? 03:21 Social media is not for all campaigns 04:45 Thoughts on the future of brands: utilitarian marketing I have been a fan of Mitch Joel's for a while and finally had a chance to catch up with him when I spoke at the NMX conference last month. We start the discussion here by talking about an app we both like, but then, the conversation took a quick turn that startled me. Mitch uses a term I haven't heard before: utilitarian marketing. If you listen closely, you'll hear me stumble a bit because I didn't get what he was talking about. The example with Charmin is brilliant. It actually has me rethinking a couple campaigns I am working on. External Resouces About Mitch: http://www.twistimage.com/en/who-we-are/our-leadership/mitch-joel Website: http://www.twistimage.com/en Blog: http://www.twistimage.com/blog/ Twitter: @MitchJoel BufferApp: bufferapp.com