Mixing Technology & Strategy to Receive 10x ROI | Michael Epstein | PostPilot | Bonus Episode

Michael Epstein has been in ecommerce for over 20 years, starting an online retailer and existing in 2013 to private equity. He has served as a private equity operating partner and CMO for numerous 8 & 9 figure PE-owned Ecom brands. He is currently co-founder & co-CEO of PostPilot, a direct mail automation platform built for ecommerce and direct to consumer brands. In This Conversation We Discuss: [00:00] Intro[01:23] The elevator pitch for PostPilot[02:56] Being the “Klaviyo for Y”[03:55] Applying common email flows to postcards[06:29] How does attribution work for PostPilot?[07:51] The advantage of unique codes[09:13] Pricing for PostPilot[10:54] The “godfather” offer[11:38] Can you customize your own designs?[12:53] Most brands prefer PostPilot to handle designs[13:50] PostPilot’s brand new announcement![15:58] Mixing technology and strategy [16:43] Examples of how PostPilot helped big brands[18:49] Where to start with PostPilotResources:Subscribe to Honest Ecommerce on YoutubePostPilot’s “Godfather” offer. An offer you can’t refuse postpilot.com/gfoIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!