Mixtape 2025: Speaking gigs, what’s no longer working, and how to build high-performing campaigns (Ep 120)

Your most-needed marketing lessons of 2025, all in one place This week on Got Marketing?, Mia is coming to you from a house full of boxes, kids, removalists, and absolute emotional chaos, so while she relocates her entire life (not south… but east ✈️), she’s leaving you with a special treat: the Got Marketing? Mixtape 2025 edition. Inside this curated greatest-hits episode, Mia shares three value packed segments worth replaying, especially if you’re ready to sharpen your strategy, earn more visibility, and finally build a brand that performs. From winning paid speaking gigs, to what’s no longer working in 2025 (and what to do instead), to the step-by-step process for building campaigns that actually convert, this episode is your all-in-one marketing reset. 🎧 Press play if you want to sharpen your marketing instincts, future-proof your strategy, and create campaigns that genuinely move your business forward. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ How to pitch yourself for paid speaking gigs (and what event organisers actually want) ✨ Why vulnerability and storytelling are now core speaking skills ✨ What’s officially not working in marketing anymore, and the 2025 alternatives ✨ How to use segmentation, personalisation, and curiosity to boost results ✨ Why educational-only content is dead, and what to do instead ✨ The three types of campaigns every small business needs ✨ How to structure brand awareness, lead generation, and conversion campaigns ✨ The mindset shift needed to move from hobby marketing to brand building ✨ The one-rule that makes campaigns work: one objective, one campaign     Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.      Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.