Mobile Research Techniques

People love their mobile phones and they love the Internet. Based on user affinity for each, accessing Internet content on a mobile device should be a beloved and integral part of people’s lives. However, despite development and investment by carriers, handset manufacturers, and content providers, mobile web usage has not enjoyed the success that was predicted and hoped for. While many speculate the release of the iPhone will create a tipping point for internet access via a mobile device, the future of how people want to interact with internet content on the mobile phone is still relatively nascent and undefined — and rich with opportunity. In this session, you will: * Receive an overview of the current mobile web landscape * Discover research insights from mobile web field research * Learn mobile user experience design principles About Rachel Hinman Rachel Hinman is a design strategist for Adaptive Path. Her focus is on developing insights about people and using those insights to create valuable user experiences that support business goals. Rachel’s passion for people, design and business has been the driving force of her 10-year career in user experience design. Before receiving a Masters Degree in Design Planning from at the Institute of Design in Chicago, Rachel spent the first seven years of her career working as an interaction designer and user experience lead. Prior to joining Adaptive Path, she worked within Yahoo’s mobile group, employing user-centered methods to inform the design and strategy of Yahoo’s mobile products. Her clients and previous employers have included IDEO, Microsoft, Yahoo, General Motors, Clorox, and Kaiser Permanente.