Modern Buyer Shift: Why AI Is Rewriting Trust and Decisions

from C-Suite Sales & Marketing Perspectives · host Steven MacDonald

Episode #293: Madison Conway, Chief Marketing Officer at The DCC Group, shares how AI is changing trust, buyer expectations, and decision-making. She explains why companies must move beyond urgency and define success before adopting AI. Shel also outlines how leaders can build confidence by aligning technology decisions with real business value.

Episode metadata supplied by the publisher feed · Published May 13, 2026

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Modern Buyer Shift: Why AI Is Rewriting Trust and Decisions

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