Modern CMO Evolution: From Truth to Trust

from C-Suite Sales & Marketing Perspectives Hosted by Steven MacDonald

Episode #290: Margaret Dawson, Chief Marketing Officer at SUSE, explains how the modern CMO role is evolving from simply communicating products to building trust through customer understanding, storytelling, and authority. She shares why AI-driven buying behavior, growing market noise, and delayed buyer engagement are forcing marketers to rethink how they earn credibility. The conversation highlights why customer-centric messaging, human engagement, and differentiated positioning remain foundational to sustainable B2B growth.

Episode details come from the podcast's RSS feed.

Embed this episode

Attribution link and audio player

Ready to play

Modern CMO Evolution: From Truth to Trust

0:00 38:44

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar episodes

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 1 hr 1 min

Similar podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently asked questions

How long is this episode of C-Suite Sales & Marketing Perspectives?

This episode is 38 minutes long.

When was this C-Suite Sales & Marketing Perspectives episode published?

This episode was published on May 11, 2026.

Can I download this C-Suite Sales & Marketing Perspectives episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.