Modern CRO Leadership: Navigating Trust and Competition

from C-Suite Sales & Marketing Perspectives · host Steven MacDonald

Episode #305: Andrea Kayal, Chief Revenue Officer at Help Scout, shares how alignment, trust, and customer centricity drive sustainable growth. She explains why marketing must own trust-building, how product supports revenue creation, and why strong service-level agreements eliminate friction across teams. The conversation also explores enterprise value, AI, competition, and the evolving role of modern revenue leadership.

Episode metadata supplied by the publisher feed · Published Jun 16, 2026

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Modern CRO Leadership: Navigating Trust and Competition

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