Modern Employer Branding | Happy at Work Podcast ft. Susanna Rantanen

In this episode of the Happy at Work podcast, we are honored to have Susanna Rantanen, the visionary behind the Magnetic Employer Branding Method™️, join us to discuss the latest trends and strategies in modern employer branding. As the CEO of a top employer branding agency in Helsinki and a recognized global thought leader, Susanna brings invaluable insights into building powerful employer brands. Here’s what you can expect: Discover how Susanna’s innovative approach to employer branding is reshaping the industry. Explore the importance of blending business strategy, company culture, and employee experiences for authentic brand storytelling. Learn about the key elements that make the Magnetic Employer Branding Method™️ so effective in attracting top talent. Gain insights into the future of employer branding and how companies can stay competitive in the evolving talent market. Whether you’re an HR professional, a talent marketing enthusiast, or a business leader looking to enhance your brand, this episode is packed with practical advice and inspiration. Don’t miss Susanna’s expert tips and the story behind her journey to becoming a global leader in the field! Timecodes: 00:40 Introduction 04:30 Main mistakes in employer branding 11:20 How to create stories for employer branding 19:40 What does it mean - strong employer brand or why you should not please everyone 26:00 Cross-cultural aspects of storytelling 29:45 How to engage employees as ambassadors 34:15 Theree main advice on how to build a strong employer brand Subscribe to our ⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠Instagram⁠⁠ #EmployerBranding⁠ ⁠#TalentMarketing⁠ ⁠#BusinessStorytelling⁠ ⁠#HRInnovation⁠ ⁠#HappyAtWorkPodcast⁠