Modern Talking #33 - Content ist Haltung

from Modern Talking | Der W＆W Podcast · host W＆W ModernMedia

Warum folgen Menschen Marken wirklich? In dieser Folge diskutieren wir, warum Werte und Authentizität wichtiger sind als reine Werbebotschaften. Es geht um den Unterschied zwischen gelebter und kommunizierter Haltung, um den schmalen Grat zwischen Glaubwürdigkeit und Greenwashing – und warum es gerade für KMUs essenziell ist, nicht nur gut auszusehen, sondern echt zu sein. Mit vielen Beispielen aus der Praxis und einem klaren Appell: Content braucht Haltung – und Haltung braucht Substanz.Linkshttps://ww-modernmedia.de#podcast #wundwmodernmedia #filmproduktion #medienagentur #contentmarketing #howto

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