Modernizing B2B Commerce: Overcoming the Bob Problem with Kelly Goetsch

In Part 2 of this special Watson Weekly series, Rick Watson and Kelly Goetsch dive deep into the complexities of B2B commerce. They discuss:The generational shift reshaping the industryChallenges like the "Bob Problem" and outdated practicesThe role of composable commerce in streamlining processesHow solutions like Commerce Tools Foundry are enabling businesses to innovateExplore how B2B is evolving to meet modern demands while navigating its unique challenges. Don’t miss this insightful conversation that bridges tradition and innovation.Stay tuned for the final episode in this series, rolling out next week!