Monday Industry News - December Edition

Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more! Among the news we discuss in this episode, you will find: TikTok launched the "Creative Exchange" platform to connect brands directly with top creators, Instagram's new video strategy to win back young users, Google Ads global roll out of Performance Max to help advertisers boost their reach, the game mobile strategy spending growth of 24% over the last year, and much more!