Monday Market Data: Breakdown of Charleston, SC Market

Mark Lumpkin breaks down the short-term rental market in Charleston — one of the most desirable and tightly regulated STR markets in the Southeast.Charleston is a heavyweight market: Over 8 million annual visitors More than $14 billion in tourism impact Strong ADRs and occupancy  And some of the strictest STR regulations in the country In this episode, Mark dives into: Why Charleston continues to attract massive tourism demand  Where travelers are coming from and why they visit  The importance of weddings, bachelorette groups, and food tourism  Why Charleston’s strict regulations actually create opportunity  What investors need to know before buying in the market The data shows that Charleston isn’t just another beach destination — it’s a premium travel market with strong demand, limited supply, and travelers willing to spend.If you can secure the right property in the right zoning area, Charleston can be an incredibly powerful STR market.