EPISODE · Jun 1, 2025 · 29 MIN
Monday Monday Morning Coffee with Shira Abel
from Inside The Firm · host Alex Gore and Lance Cayko
Shira Abel is a growth expert with 25 years of experience, trusted by global companies like Siemens, Samsung, AXA, and Allianz. As the founder of Hunter & Bard and creator of The Perception Formula™, she helps businesses understand their customers and drive growth. Shira is also a Lecturer at UC Berkeley and a sought-after speaker, known for her insights on trust-building and customer-centric strategies. Today, she shares her expertise on behavioral innovation and how biases influence success.
What this episode covers
Shira Abel is a growth expert with 25 years of experience, trusted by global companies like Siemens, Samsung, AXA, and Allianz. As the founder of Hunter & Bard and creator of The Perception Formula™, she helps businesses understand their customers and drive growth. Shira is also a Lecturer at UC Berkeley and a sought-after speaker, known for her insights on trust-building and customer-centric strategies. Today, she shares her expertise on behavioral innovation and how biases influence success.
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Monday Monday Morning Coffee with Shira Abel
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