EPISODE · Jun 10, 2026 · 47 MIN
Monetization Brainstorm with Justin Moore - Events, Paid Challenges, Books, Best Funnels For Creators, and More
from New Media · host Matt McGarry and Kolby Hatch
Justin Moore (Creator Wizard) joins Matt and Kolby to talk about how Sponsor Games lost ~$10K in year two but still turned a profit, why 22% of his challenge attendees upgrade to VIP every single time, the great event food debate, and how to find your real ICP with a book funnel.Timestamps:00:00 Intro00:26 Sponsor Games Year Two: A $10K Loss and a Reality Show03:50 How the Mastermind Offer Made It Profitable04:15 Marketing a Novel Event With No Speakers05:56 Changing the Date and Venue for Year Three09:30 Should the Event Go on Tour?11:50 Pre-Selling 20% of Next Year's Tickets12:09 Ryan Deiss's 3 Types of Events16:15 The Halo Effect of Hosting an Event22:56 The Great Event Food Debate26:14 Do You Actually Need a VIP Tier?30:16 Inside the 10K Brand Deal Challenge36:09 The Partner Challenge That Flopped42:00 Book Funnels and Finding Your Real ICP50:07 The Case for Focus Over Shiny Objects51:42 Where to Find Justin📌 Resources:Sponsor GamesSponsor Magnet🔗 Connect with Justin:LinkedInNewsletter
Embed this episode
What this episode covers
Justin Moore (Creator Wizard) joins Matt and Kolby to talk about how Sponsor Games lost ~$10K in year two but still turned a profit, why 22% of his challenge attendees upgrade to VIP every single time, the great event food debate, and how to find your real ICP with a book funnel. Timestamps: 00:00 Intro00:26 Sponsor Games Year Two: A $10K Loss and a Reality Show03:50 How the Mastermind Offer Made It Profitable04:15 Marketing a Novel Event With No Speakers05:56 Changing the Date and Venue for...
NOW PLAYING
Monetization Brainstorm with Justin Moore - Events, Paid Challenges, Books, Best Funnels For Creators, and More
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.