Money Matters: Growth vs Scale with Nina Israel

What's one topic every business owner knows they should focus on but often finds overwhelming? The concept of financial wellness for fitness studios.  For this episode, we have the perfect guest to guide us through it: Nina Israel, founder of Taryn Financial.   A little bit about Nina: With over 25 years of experience, Nina takes a holistic approach to financial well-being for boutique fitness studio owners. She's seen everything from bags full of crumpled receipts to clients who feel completely lost on where their money's going – and she's here to tell us it's never as bad as you think. Nina's superpower isn't just helping her clients organize and manage their cash flow – it's giving them the confidence and clarity to understand what their numbers mean. She's saved her clients thousands of dollars and countless hours of stress, making finances feel approachable and empowering. Nina has helped me feel smart about the finances of my own business, and I can confidently say she's the real deal. So, if you're ready to turn your financial fears into financial resiliency, stay tuned! You'll leave today's episode with actionable tips and a new perspective on your business's financial health.   Here's a quick rundown of what we covered: What Nina does at Taryn Financial and how she came to focus on the boutique fitness industry.     What advice does Taryn have for listeners who feel they don't have a good handle on their business's financial health?  How do they start to get control of things? How can they begin to feel confident with their studio finances? In terms of marketing budgets, what range is considered "healthy?" Percentage of gross revenue? What do these marketing expenses typically include?  Where are studios spending money when it comes to marketing? A primary goal for many clients who are in a period of focusing on marketing is growth. How does Nina approach growth goals from a financial perspective? What software features does Nina find as critical (or at least really helpful) for supporting financial wellness? Connect with Nina: https://tarynfinancial.com/home