Monica Walls: How Heritage and Story Are Building Her Brand

About Monica Walls:Monica Walls is a people-powered powerhouse with a passport full of stories and a heart wired for human connection. From the boardrooms of Silicon Valley to the sidewalks of global cities, Monica has always led with purpose, whether as an HR exec orchestrating change or as a volunteer rolling up her sleeves at food drives and walk-a-thons.But the corporate grind couldn't contain her creative spirit for long. Fueled by her Croatian roots, wanderlust, and a splash of bold lipstick, Monica stepped into her next chapter as the founder of Keca’s Usna: a lip color line where every shade has a soul. Tired of formulas that flaked or felt uncomfortably sticky, she mixed science with sentiment to craft lipsticks that stay put and feel like a hug for your lips.Keca’s Usna isn’t just makeup; it’s a love letter to heritage, storytelling, and the magic of being unapologetically you. Every hue celebrates individuality, every tube is rooted in values, and every swipe is a reminder: beauty is personal, powerful, and meant to be shared. In this episode, Jennie Bellinger and Monica Walls discuss:Corporate Life to Entrepreneurial JourneyLip Color Brand with Personal HeritageBuilding a Team and Delegating TasksProduct Development ChallengesConfidence and Trusting Entrepreneurial Instincts Key Takeaways:Monica's journey demonstrates that personal frustration with existing products can spark innovative business ideas.Connecting products to personal heritage creates a powerful narrative that resonates with customers, and the Croatian roots of Keca’s Usna and meaningful color names transform lip color from a simple cosmetic to a storytelling medium.Successful entrepreneurs recognize their limitations and strategically bring in specialized talent.Creating high-quality lip color involves complex formulation processes beyond simple color mixing, meaning that rigorous testing, ingredient selection, and understanding customer needs are critical to developing a standout cosmetic product.Embracing vulnerability and learning from experiences can transform initial uncertainties into powerful entrepreneurial strengths. "Your business ethics and your core values are what make you up as a person. And for me, those things are non-negotiable.” — Monica WallsConnect with Monica Walls:  Facebook Business Page: https://www.facebook.com/kecasusnaLinkedIn URL: https://www.linkedin.com/in/monicawalls/Instagram Business Link: https://www.instagram.com/kecasusna/ Link to Gift from Monica Walls:Use the code BADASS15 for 15% off your total order!No minimum required order, and can be combined with a 10% discount for your  first-time orderLink: https://kecasusna.com Connect with Jennie:Website: https://badassdirectsalesmastery.com/Email:  [email protected] personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://www.instagram.com/thedirectsalesdomme/LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery The Badass Direct Sales Mastery Podcast is currently sponsored by the following:Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmasteryLeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582 Show Notes by Podcastologist: Hanz Jimuel Alvarez Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.