EPISODE · Sep 5, 2025 · 11 MIN
Monopoly Google Won’t Be Broken Up, FastSearch For Grounding & Apple Search World Knowledge Answers
from Search Engine Roundtable Podcast · host Barry Schwartz
This week, we covered the big Google Monopoly remedy ruling that will not end up breaking up the company and was more like a slap on the wrist. Google also has FastSearch, a faster search technology used for grounding. Google court docs also note search use of user interactions, user data, Chrome data, and also discuss the search index, spam scores, PageRank, Glue, and more. Google said crawling changes are independent of big Google updates. Google’s Danny Sullivan spoke at WordCamp. I posted the Google webmaster report for September. Apple may be releasing a massive upgrade to Apple Search, Siri, and Apple Intelligence, code-named World Knowledge Answers. Google’s AI Mode model was updated for school. Google tests AI Overviews that look like knowledge panels. Google AI Mode has this compare mode, which is cool. Google Business Profiles updated its link policies and guidelines. Google Hotel Center will crack down on inaccurate hotel pricing. Google Ads adds checkboxes to filter your campaigns. Google Ads AI Max is not designed to push the Search Partner Network, said Google. Google Ads now lets you search Google Maps for location assets. Bing is testing a floating Copilot search bar with keyword suggestions. Bing is testing an expandable related searches section. And industry vet and legend, Alan Bleiweiss, has passed away. That was the search news this week at the Search Engine Roundtable.Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.0:00 - Introduction0:48 - Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data2:13 - Google FastSearch Is Faster Than Google Search2:59 - New Court Docs: Google Search User Interactions, User Data & Chrome Data3:18 - New Court Docs: Google Search Index, Spam Score, PageRank & Glue3:32 - Google: Crawl Changes Are Independent Of Big Google Updates3:56 - Danny Sullivan At WordCamp On How Google Search Keeps Evolving4:43 - September 2025 Google Webmaster Report5:03 - Apple Intelligence & Siri Revamp In 2026: World Knowledge Answers5:36 - Google AI Mode Model Updated - Improvements For STEM Queries6:00 - Google Tests AI Overview With Knowledge Panel6:21 - Google AI Mode Compare Checkboxes For Products & Local Business Listings6:37 - Google Business Profiles Links Policies & Guidelines Updated7:12 - Google Hotel Center To Crack Down On Pricing Accuracy7:56 - New Google Ads Checkboxes To Filter Campaigns8:17 - Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory8:58 - Google Ads Search Google Maps For Location Assets9:26 - Google Ads API Releases Monthly In 20269:54 - Bing Search Floating Copilot Search Box With Keyword Suggestions10:08 - Bing Tests Related Searches That Expand To More10:23 - The Industry Mourns The Loss Of Alan Bleiweiss - Caring & Giving SEO10:54 - Conclusion
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Monopoly Google Won’t Be Broken Up, FastSearch For Grounding & Apple Search World Knowledge Answers
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