EPISODE · Feb 4, 2026 · 4 MIN
More Clicks, No Sales? Here’s What’s Wrong
from My Amazon Guy
Send us Fan MailClicks keep rolling in, but sales stay flat. This video explains how Amazon ad traffic really works, detailing why some search keywords appear relevant but never convert, leading to getting clicks but no conversions. We discuss keyword research and how amazon keyword research can be misleading, especially for ecommerce businesses on amazon fba.Noah Wickham explains how Amazon ad traffic really works, why some keywords look right but never sell, and how timing, intent, and data decide what actually converts. Each part connects to the next, and skipping one is how wasted spend keeps happening.Need help improving your conversion? Book a call with us: https://bit.ly/4jMZtxu#MyAmazonGuy #AmazonAds #AmazonPPC #AmazonSeller #EcommerceTips--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:03 – Clicks without sales explained00:16 – What keyword relevancy really means00:39 – Why matching keywords still fail00:54 – Data-based relevancy explained01:37 – Why clicks happen at certain hours01:56 – Checking ad reports by hour02:00 – Budget rules to control spend02:28 – TACoS and organic rank connection03:21 – PPC sales and organic growth rule03:33 – When keywords should be negated________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
What this episode covers
Send us Fan Mail Clicks keep rolling in, but sales stay flat. This video explains how Amazon ad traffic really works, detailing why some search keywords appear relevant but never convert, leading to getting clicks but no conversions. We discuss keyword research and how amazon keyword research can be misleading, especially for ecommerce businesses on amazon fba. Noah Wickham explains how Amazon ad traffic really works, why some keywords look right but never sell, and how timing, intent,...
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More Clicks, No Sales? Here’s What’s Wrong
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