More Content Is Not Always the Answer - Rachel Allen on the Copy That Actually Builds Connection

Most entrepreneurs think their marketing problem is a visibility problem. They believe they need more posts, more emails, more funnels, more content, more noise.But what if the real problem is not that people do not know you exist? What if the real problem is that your words are not building enough trust?Today, I’m joined by Rachel Allen, founder of Bolt from the Blue Copywriting. Rachel describes her work as “data-driven, human-centered marketing for good people doing hard work that matters.” She has run a marketing business for 16 years, worked with clients in more than 21 countries, and written for businesses ranging from major names in entrepreneurship to brick-and-mortar companies, influencers, and nonprofits. Today, we’ll talk about her entrepreneurial journey, what it takes to build a marketing business over the long term, and why authentic, human-centered communication may matter more than ever in an increasingly automated world.https://www.boltfromthebluecopywriting.com