More Referrals and Better Clients - Shaun Buck of The Newsletter Pro

Shaun Buck, the CEO of The Newsletter Pro, grew his company's revenue from $3 million in 2014 to $6.8 million in 2017, a 125% increase, and is on pace to hit around $10.7 million in 2019.   The Newsletter Pro is the nation’s largest custom print newsletter company.   In this interview with Eversprint's Malcolm Lui, Shaun shares how he and his team accelerated their high value sales by:   Forming alliances with referral partners to gain access to their clients and followers.  Focusing on minimizing customer churn through relationship building and providing phenomenal customer service.  Incentivizing referrals from customers and non-customers alike via cash payments and a chance to win exceptional prizes, such as a Tesla automobile.