EPISODE · Aug 3, 2026 · 28 MIN
More Screenwriting Secrets For Copywriters
from Copywriters Podcast · host David Garfinkel
This week I had a great conversation with a Hollywood screenwriting coach and screenwriter himself, and it reminded me about how much people in Hollywood know that copywriters can learn and use.One of his most important points was there are structures that make stories work. Not rigid formulas or two-dimensional templates, but guidelines with benchmarks that have proven time and time again to act as a container for great stories.I was reminded that we’re not always talking hero’s journey when we look at stories. I went back into some of my own research and found some more micro-story structures that we as copywriters can adapt to make our own copy that much more compelling.We did this a couple months ago when we talked about The Dark Knight, Inception and Rocky.Today I’ve got three new story types that will add a little Hollywood intrigue to our sales letters, sales funnels, websites and VSLs. Really, to any type of copy.RESOURCE:The Persuasion Story Codehttps://www.amazon.com/dp/B0CFD2KXNQ
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More Screenwriting Secrets For Copywriters
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