More Than a New Logo: Reimagining Identity in GovCon with Barqat Bari

On this episode of The Peel Podcast, host Shelley McGuire is joined by Barqat Bari, Founder and CEO of Xemplify IT, to talk about what it really means to rebrand with purpose. Known for delivering enterprise-scale IT modernization across complex federal environments like NIH and NASA, Barqat shares the story behind transitioning from a deeply personal company identity to a brand built around mission, people, and future growth. The conversation explores why companies choose to rebrand, how leadership and employee buy-in shape that journey, and what it takes to introduce a new identity without confusing customers or the market. Barqat discusses how Xemplify IT’s evolution reflects a shift from labor-based services to innovation-driven solutions and how that shift is opening doors to new markets, including Maryland’s growing life sciences ecosystem. To connect with Barqat, follow him on LinkedIn here. Learn more about Xemplify IT by visiting their website here.