More Than a Pressure Wash: How Purifico Is Restoring Birmingham One Clean at a Time

What if your pressure washing company was also a youth development engine? That's exactly what Jason Williams and Will "Willy" Walters built with Purifico Pressure Washing Solutions — and in this episode, they pull back thecurtain on all of it. Dawn Gagye is your host for this episode of The Entrepreneurial Edge Podcast. Jason spent two decades in nonprofit youth work before realizing he needed revenue that didn't depend on donors. Pressure washing became his platform. Willy —once Jason's mentee, now his Co-CEO — is the proof of concept.Together, they're building a business with three non-negotiables: Speed, Efficiency, and Excellence — values they teach to the young people they bring on every jobsite. They use a soft-washing detergent approach that kills organic material at the source (not just on the surface), delivering results that last 4-6x longer.And through a nonprofit partnership, they're funding pro bono cleanings at schools, rec centers, and community sites — training youth in real skills and paying $20-25/hour.This episode covers:•      Why Jason chose pressure washing as a mission-funding vehicle•      How Willy went from mentee to Co-CEO — and what that partnership actually looks like on a job site•      The difference between power washing, pressure washing, and soft washing (and why it matters for your property)•      Why hidden needs — like roof mold that causes health problems — often go undetected until Purifico shows up•      The pro bono school projects funded through nonprofit grants•      Their vision: a 10-person team, multiple trucks, and a million-dollar company•      Jason's take on entrepreneurial failure: "I invested $400 into my education as the result of a marketing mistake."•      Why Jason built an AI advisory board with Bezos, Buffett, and Jesus at the table Whether you need your driveway cleaned or your perspective shifted — this one's for you. Connect with PurificoWebsite: www.purificoclean.comInstagram: @purificoclean | Facebook: @purificopws | YouTube: @Purifico-q9pYouTube: youtube.com/@Purifico-q9pEmail: [email protected] | Phone: 205-568-7575Address: 222 6th Avenue SW,Building One, Suite 100, Birmingham, AL Connect with Dawn Gagye & The Entrepreneurial Edge   Website: www.tracerstrategicmarketing.com    Podcast: The Entrepreneurial Edge on YouTube, Spotify, Apple Podcasts, iHeart Radio, Amazon Music    Learn about The Evergreen Advantage™: www.tracerstrategicmarketing.com/fit-chatStart your AI education here by connecting with Dawn Gagye on LinkedIn https://www.linkedin.com/in/dawngagye/