The Entrepreneurial Edge with Dawn Gagye

What if your pressure washing company was also a youth development engine? That's exactly what Jason Williams and Will "Willy" Walters built with Purifico Pressure Washing Solutions — and in this episode, they pull back thecurtain on all of it. Dawn Gagye is your host for this episode of The Entrepreneurial Edge Podcast. Jason spent two decades in nonprofit youth work before realizing he needed revenue that didn't depend on donors. Pressure washing became his platform. Willy —once Jason's mentee, now his Co-CEO — is the proof of concept.Together, they're building a business with three non-negotiables: Speed, Efficiency, and Excellence — values they teach to the young people they bring on every jobsite. They use a soft-washing detergent approach that kills organic material at the source (not just on the surface), delivering results that last 4-6x longer.And through a nonprofit partnership, they're funding pro bono cleanings at schools, rec centers, and community sites — training youth in real skills and paying $20-25/hour.This episode covers:•      Why Jason chose pressure washing as a mission-funding vehicle•      How Willy went from mentee to Co-CEO — and what that partnership actually looks like on a job site•      The difference between power washing, pressure washing, and soft washing (and why it matters for your property)•      Why hidden needs — like roof mold that causes health problems — often go undetected until Purifico shows up•      The pro bono school projects funded through nonprofit grants•      Their vision: a 10-person team, multiple trucks, and a million-dollar company•      Jason's take on entrepreneurial failure: "I invested $400 into my education as the result of a marketing mistake."•      Why Jason built an AI advisory board with Bezos, Buffett, and Jesus at the table Whether you need your driveway cleaned or your perspective shifted — this one's for you. Connect with PurificoWebsite: www.purificoclean.comInstagram: @purificoclean | Facebook: @purificopws | YouTube: @Purifico-q9pYouTube: youtube.com/@Purifico-q9pEmail: [email protected] | Phone: 205-568-7575Address: 222 6th Avenue SW,Building One, Suite 100, Birmingham, AL Connect with Dawn Gagye & The Entrepreneurial Edge   Website: www.tracerstrategicmarketing.com    Podcast: The Entrepreneurial Edge on YouTube, Spotify, Apple Podcasts, iHeart Radio, Amazon Music    Learn about The Evergreen Advantage™: www.tracerstrategicmarketing.com/fit-chatStart your AI education here by connecting with Dawn Gagye on LinkedIn https://www.linkedin.com/in/dawngagye/

Your Body Is Your Résumé: How Successful Men Stop Drifting & Start Leading | Kyle Brookes of ExcaliburDESCRIPTIONKyle Brookes is the founder of Excalibur — a hybrid body-and-mind performance coaching program for successful men in their 30s to 50s who are drifting: in their bodies, their relationships, and their leadership. Kyle’s belief is direct: your body is your résumé. How you walk into a room speaks before you do.In this episode, Kyle and Dawn Gagye go beyond surface-level fitness talk to unpack why the “I don’t have time” story is almost never true — and what is actually holding high-achieving men back. Kyle shares his 6F Framework (Fitness, Faith, Family, Fellowship, Finance, and Follow/Purpose), the role of NLP and identity-level change in lasting results, and why his goal isn’t transformation — it’s transcendence.IN THIS EPISODEWhy ‘no time’ is really about prioritization and identityThe 6F Framework: a structured path from drifting to purpose-driven livingHow NLP reshapes the beliefs and identity beneath the behaviorTransformation vs. Transcendence — and why the difference mattersThe crab bucket: how your fellowship can hold you back or pull you upWhy Kyle’s goal is to produce clients who don’t need him anymore“Your body is your résumé” — and what yours might be saying right nowThe 400 trillion to one odds of being born — and what that means for purposeHost: Dawn Gagye | Tracer Strategic Marketing | Certified AI Strategy Consultant I Marketing Strategist Connect with DawnDawn's Email: [email protected] Profile for Dawn GagyeDawn's Website: www.tracerstrategicmarketing.com CONNECT WITH KYLEWebsite: www.excaliburr.net KYLE’S ACTIVE SOCIAL CHANNELSInstagram: https://www.instagram.com/excaliburrcoaching Facebook: https://www.facebook.com/ExcaliburrCoaching/about YouTube: https://www.youtube.com/@ExcaliburrCoaching Spotify (Kyle’s Podcast): https://open.spotify.com/show/3WKNDN891FkJfNuxJKBgCb KYLE’S BOOKS (Reference in all content)“The Art of No”: amazon.com — “Reclaim. Protect. Purpose.”https://a.co/d/05Vbpdgz “Reforging The Modern Man”: amazon.com — “The Standard for the drifting man.”https://a.co/d/07IwgwOS If this episode spoke to you, please leave a review and share it with a man who is ready to stop drifting.00:00 Success Burnout Signs01:28 Meet Kyle Brooks02:09 Who He Helps03:07 Client Pain Points04:19 Kyle Origin Story06:49 Mentors And Excalibur08:11 Hero Guide Framework09:51 Why Men Wait11:16 Body As Resume13:22 Six Fs Framework16:21 Habits And Tracking18:12 Autonomy Over Dependence21:37 Grief And Positivity23:25 Tools For Emotional Flow27:43 NLP Rewiring Example33:00 Client Types And Timelines35:52 Gym Intimidation First Steps37:20 Outward Bound Story38:52 Guide and Hero Mindset40:00 Fear Reframes and Client Reach41:21 Luxury Coaching and Custom Plans44:52 Day in the Life of Clients46:18 Frictionless Dopamine and Hard Things50:52 Update Your Operating System56:59 Harmony Over Balance01:02:07 Why a Gym Isnt Enough01:06:56 First Move This Week01:09:24 Books and Final Takeaway

Filmed at Davis Orthopedics in Birmingham, Alabama. Dawn Gagye - host of The Entrepreneurial Edge - interviews orthopedic surgeon Matt Davis, MD and functional nutritionist/RBTI specialist Mari Handley about their integrated approach to patient care that goes beyond isolated specialty treatment. Mari explains her path into functional nutrition through caring for four children with PKU and her focus on natural, personalized health plans using RBTI urine/saliva testing and DUTCH hormone testing to assess digestion, detoxification, hydration/minerals, and hormone metabolism. Dr. Matt Davis describes how modern ultra-specialization can miss root causes, and how he began emphasizing sleep, nutrition, supplements, and other “granola strategies” after observing athletes and younger patients recover more predictably than older patients, often due to better overall health. Together, they discuss common patient profiles: women in their 40s with fatigue, brain fog, and perimenopause-like symptoms despite “normal” labs, and men in their 40s who were previously fit but hit a wall with stress, low energy, focus issues, or poorly monitored testosterone. Matt also shares how IV infusion therapy is used to prepare surgical patients, reduce anesthesia after-effects, support recovery, and expand into immunity support for non-surgical patients; they also explain DEXA scans for bone density and body composition tracking. Using a fictional Carrie Bradshaw hip case study, they highlight how congenital or degenerative issues can be treated while optimizing hormones, stress, diet, supplements, and recovery support. The episode emphasizes individualized, relationship-driven care, clear communication, and options to start via consultation, in-office visits, Telehealth, and Mari’s house calls, with referrals and partnerships for services like DEXA scans and external labs.00:00 Welcome to Davis Orthopedics + Meet Dr. Matt Davis & Functional Nutritionist Mari Handley01:08 Why This MD + Functional Nutrition Partnership Exists02:20 The Problem with Ultra-Specialization: Healing, Nutrition, and the “Granola Strategies”04:34 Who This Integrated Care Is For: ‘My Labs Are Normal, But I Don’t Feel Right’05:50 How Patients Get Help: From Injury Visits to Real Implementation (Diet, Exercise, Sleep)06:55 How Matt & Mari Work Together: Referrals vs Side-by-Side Care Plans08:57 The Ideal Female Patient ‘Sophia’: Fatigue, Brain Fog, Perimenopause Signals10:57 Testing Explained: RBTI Urine/Saliva + DUTCH Hormone Metabolism in Plain English13:27 The Ideal Male Patient ‘Asher’: Energy, Stress, Testosterone, and Goal-Based Plans15:33 Infusion Therapy for Surgery Prep, Recovery, and Immunity Boosting17:40 All Under One Roof + DEXA Scans: Bone Density vs Full Body Composition20:59 DEXA Scans vs Insurance Rules: Getting Real Bone-Health Data21:42 Why Tracking Numbers Matters (Marketing Analogy to Health Metrics)22:46 Carrie Bradshaw Case Study: Hip Pain, Heels, and “Am I Just Getting Old?”24:17 Reframing Aging: Staying Active, Fighting the “Inevitable Decline” Narrative26:59 Menopause + Surgery Recovery: Where Integrative Support Fits In29:24 Mari’s Toolkit: DUTCH Testing, Nutrition Plans, Stress Support & IV Therapy32:13 What Great Care Feels Like: Patient Experience, Communication, and Solo Practice37:21 How to Work With Them: Consults, House Calls, Telehealth, Labs & Social Links42:18 Final Takeaway: Don’t Accept “Normal Labs” If You Still Don’t Feel RightMari Handley Elev8 Your HealthInstagramLinkedInFacebookWebsiteYouTubeDr. Matt Davis - Davis OrthopedicsWebsiteIG - @davisorthopedicsFacebook Davis Orthopedics 7500 Hugh Daniel DriveSuite 250 Hoover, AL 35242(205) 533-6644Dawn Gagye - Marketing Strategist and Podcast HostFounders and Business Owners Apply to be on the Podcast https://tracerstrategicmarketing.com/evergreenSpotifyLinkedIn  FacebookTikTokInstagram @tsmbluprintproYouTubeWebsite

In this episode of The Entrepreneurial Edge, host Dawn Gagye interviews Jeffrey Florio, founder of Old Oak Advisors. They discuss the importance of working with a fee-only fiduciary and how it can transform your financial future. Jeffrey explains what sets fiduciaries apart from other financial advisors and highlights crucial factors such as risk tolerance, portfolio management, and the personal touch required in financial planning. They also discuss how technology and AI can aid but never replace the human element in financial advisory. If you're curious about ensuring your financial advisor works in your best interest or if you're a business owner looking to achieve your financial goals, this conversation is a must-listen.00:00 Introduction to The Entrepreneurial Edge01:38 Meet Jeffrey Florio: The Fiduciary Advantage02:45 Understanding the Perfect Client05:46 The Fiduciary Difference Explained10:13 The Client Onboarding Process13:40 Navigating Financial Goals and Risks23:50 The Entrepreneurial Journey of Old Oak Advisors25:40 The Human Touch in Technology26:38 Efficiency and Accuracy in Account Management27:23 Embracing Technology with Caution28:06 Leveraging AI for Business Growth28:59 The Importance of Human Oversight31:00 Client Education and Personalized Service33:58 Future Vision for Old Oak Advisors40:06 Connecting with Old Oak Advisors43:22 The Entrepreneurial Edge: Final ThoughtsJeffrey Florio Contact:Website: www.oldoakadvisors.com LinkedIn: https://www.linkedin.com/in/jeffreyflorio/Facebook: https://www.facebook.com/OldOakAdvisorsDawn Gagye Contact:Website www.tracerstrategicmarketing.comApply to be on the Podcast https://tracerstrategicmarketing.com/evergreen Linkedin https://www.linkedin.com/in/dawngagye/ TikTok https://www.tiktok.com/@tracerstrategicmarketing Facebook https://www.facebook.com/tracerstrategicmarketing Instagram https://www.instagram.com/tsmblueprintpro/ 

The most incredible sale story you'll ever hear!Estate sale expert Rashel Post shares the jaw-dropping story of selling a 1950s World's Fair train prototype - literally the ONLY one left in existence after 249 others were deliberately sunk in the ocean for a coral reef project.But here's what makes this story even more amazing: this wasn't just luck. It was six months of strategic planning, global marketing, and finding that one collector willing to pay top dollar for a piece of history.In this highlight, you'll discover:• How Rashel identified this wasn't just any old train• The pressure of selling a true one-of-a-kind item• Why some collectibles are literally "needles in haystacks"• The strategy behind finding buyers for ultra-rare itemsThis is why Rashel Post has earned her reputation as Birmingham's estate sale superhero - she doesn't just sell stuff, she uncovers hidden treasures and connects them with the right people.From the full episode: "The Art of Selling Anything: Estate Sale Secrets with Rashel Post" - available now on The Entrepreneurial Edge podcast.Want to hear more incredible stories like this? Follow The Entrepreneurial Edge for weekly episodes featuring Birmingham's most inspiring business owners.#EstateSales #Collectibles #Entrepreneur #Birmingham #Vintage #BusinessStoriesFull Episode click here

In this episode of The Entrepreneurial Edge podcast, host Dawn Gagye sits down with Rashel from Peddling Post, a resale strategist who has carved a niche in the challenging world of selling second-hand goods. Rashel shares her journey from corporate accounting to becoming a key player in the Birmingham estate sale market. She discusses the impact of algorithms on online selling, the importance of understanding market trends, and the role of logistics in her job. Rashel also elaborates on the emotional aspects of estate sales, her strategies for dealing with valuables, and the core values driving her business. This episode offers invaluable insights for anyone interested in entrepreneurship, estate sales, and the resale market.Social LinksPeddling Post on Facebook // https://www.facebook.com/peddlingpostPeddling Post on Instagram // https://www.instagram.com/peddlingpostPeddling Post on Alignable // https://www.alignable.com/birmingham-al/peddling-post-llcWebsite: www.peddlingpost.comTracer Strategic Marketing/The Entrepreneurial Edge on Instagram // https://www.instagram.com/tsmblueprintpro/Facebook // https://www.facebook.com/tracerstrategicmarketingTikTok // https://www.tiktok.com/@tracerstrategicmarketingLinkedIn // https://www.linkedin.com/in/dawngagye/Website www.tracerstrategicmarketing.com

In this episode of The Entrepreneurial Edge, Dawn Gagye of Tracer Strategic Marketing sits down with Certified Financial Planner Jessica McDonald, founder of Southern Wealth Builders, to explore the world of financial education for young athletes and entrepreneurs navigating new wealth and NIL (Name, Image, and Likeness) opportunities.Jessica shares her journey from growing up as the daughter of a football player to becoming an advocate for financial empowerment. She discusses how she helps athletes and small business owners make smart, sustainable financial decisions — from managing first contracts to building long-term legacies.Together, Dawn and Jessica uncover how financial confidence isn’t just about money — it’s about mindset, education, and having a trusted advisor who understands your world. With her hands-on approach (literally training with clients in the gym), Jessica brings authenticity and empathy to the often-intimidating world of wealth management.If you’re a young athlete, parent, or entrepreneur ready to build a future as strong as your work ethic, this conversation is your playbook for financial success.Watch now to learn how purpose-driven planning can turn today’s opportunity into tomorrow’s legacy.Southern Wealth Builders // Jessica McDonald Social Media Channelshttps://www.southernwealthbuilders.com/ IG: @jessica.mcdonald.swb @southern.wealth.buildersFB: Jessica Cassady McDonald, /Southern.Wealth.BuildersLinkedIn: www.linkedin.com/in/jessica-cassady-mcdonald , https://www.linkedin.com/company/southern-wealth-buildersX: @Jess_ThePlannerJessica McDonald, CFP®, SE-AWMA™ | Southern Wealth BuildersJessica McDonaldCertified Professional Profile | CFP - Let's Make a PlanSouthern Wealth Builders | NAPFAhttps://www.findmyfiduciary.com/all-advisors?overlay=270edf3d-3b41-4173-84be-a6b82499432fDawn Gagye Social Media Channelswww.tracerstrategicmarketing.comFREE Marketing Calculator https://marketingblueprint.pro/marketing-calculatorPodcast Invitation https://marketingblueprint.pro/podinvitation-pageLinkedIn https://www.linkedin.com/in/dawngagye/Instagram https://www.instagram.com/tsmblueprintpro/Facebook https://www.facebook.com/tracerstrategicmarketing Tik Tok https://www.tiktok.com/@tracerstrategicmarketing #FinancialEducation #YoungAthletes #NILContracts #WealthBuilding #MoneyMindset #FinancialAdvisor #SouthernWealthBuilders #TracerStrategicMarketing #LegacyPlanning #WomenInFinance #AthleteEmpowerment #FinancialWellness #marketingstrategy #idealclientprofile

Behind the Marketing Scenes: The Power of Strategy and Implementation"This special podcast episode, part of a special crossover series featuring The Entrepreneurial Edge and Rapport by LilyGrace, highlights the importance of collaboration between marketing strategy and implementation. Hosted by Dawn Gagye, the Savvy Strategist, and LilyGrace York, the Insightful Implementer, the conversation delves into how businesses can achieve better results by integrating strategic planning with effective execution. Dawn explains her role as a strategist who creates comprehensive marketing plans, while Lily Grace discusses her role in implementing these strategies. They highlight the common struggles businesses face, such as fragmented execution and lack of ROI, and provide real-life examples and practical tips for overcoming these challenges. The hosts also share their collaborative process and offer a 'Dynamic Duo' session to help businesses streamline their marketing efforts. The episode underscores the necessity of strategy, consistency, and the power of collaboration for achieving measurable business growth.Book your Dynamic Duo Session https://marketingblueprint.pro/mavens...LilyGrace York - Rapport by LilyGrace; Rapport Agency https://open.spotify.com/show/0Bj2ekD...LinkedIn   / lilygrace-york-136052156  Dawn Gagye - The Entrepreneurial Edge and Tracer Strategic Marketing; AI Strategy Engine Builder with High Level of Human Touch - Creator of Blueprint PRO Marketing EngineLinkedin:   / dawngagye  

Join us on Episode 6 of The Entrepreneurial Edge for an inspiring conversation with Ronni Hochman, a transitional life coach who shares her journey from corporate life to entrepreneurship. In this episode, Ronni discusses the importance of empathy, the power of small steps, and how to navigate through significant life changes like divorce, caregiving, and starting a new business. Perfect for female entrepreneurs looking to empower themselves, this episode offers actionable insights and emotional support to help you on your journey. Don't miss out on Ronni's wisdom and practical tips to find your stride, embrace your freedom, and celebrate your wins. Subscribe now for more empowering content!00:00 Introduction and Guest Introduction00:32 Ronni's Background and Passion for Coaching02:27 The Journey to Becoming a Life Coach05:08 Navigating Life Transitions and Loneliness07:35 Empathy and Personal Experiences in Coaching18:08 The Coaching Process and Client Success Stories25:55 Finding the Right Coach and Personal Growth29:16 The Importance of Celebrating Small Wins30:32 Finding Motivation Through Daily Activities32:12 The Role of a Coach in Personal Growth35:20 Understanding the Difference Between Coaching and Therapy37:18 Quick Tips for Female Entrepreneurs39:05 Embracing Freedom as an Entrepreneur41:49 Marketing Strategies for Entrepreneurs47:57 The Value of Workshops and Community EngagementContact information for Ronni HochmanWEB: https://www.innervoicehealthandlifecoaching.com/ FB: https://www.facebook.com/ivlclifecoaching/ You can reach Dawn GagyeWEB: www.tracerstrategicmarketing.comIG: https://www.instagram.com/tsmblueprintpro/TikTok: https://www.tiktok.com/@tracerstrategicmarketingLinkedIn: https://www.linkedin.com/in/dawngagye/

Episode 5: The Power of Podcasting: Building Partnerships with Lily Grace York In this episode of the Entrepreneurial Edge Podcast, host Dawn Gagye welcomes creative and multi-passionate entrepreneur Lily Grace York. They discuss the evolution of their friendship, the role of podcasting in personal growth, and the significance of building community and leveraging partnerships through intentional podcasting. Lily Grace shares her journey as a multi-passionate entrepreneur and shares insights on marketing strategies, the importance of authentic content, and how podcasting can serve as a therapeutic outlet. The conversation highlights practical advice on curating podcast content, understanding audience demographics, and the long-term value of building a network. Tune in to discover how to effectively utilize podcasting to empower yourself and others while fostering meaningful connections and business opportunities. 00:00 Introduction and Warm Welcome 01:35 Lily Grace's Journey and Entrepreneurial Spirit 09:08 The Power of Podcasting and Personal Growth 19:51 Building Relationships Through Podcasting 31:02 Exploring Podcast Platforms and Audience Engagement 31:53 The Importance of Data in Podcasting 35:13 Leveraging Networks for Podcast Growth 37:54 Strategic Marketing and Audience Targeting 39:25 The Power of Timing and Collaboration 40:53 Understanding Your Perfect Audience 51:43 The Ethical Side of Podcasting 57:53 Final Thoughts and Farewell Connect with Dawn on LinkedIn Connect with LilyGrace York: Instagram @lilygrace_lifestyle Youtube Video Podcasts Apple Podcasts Spotify Podcasts Music by The Keys by Harrison Amer

In this enlightening episode of the Entrepreneurial Edge podcast, host Dawn Gagye sits down with Jenny Gessler, a leadership coach specializing in the dental community, to discuss the tenets of self-leadership and the impact of ego in professional settings. Gessler, who transitioned from a career in personal training to becoming an orthodontic practice consultant and eventually a leadership coach, shares her journey and insights into the characteristics of effective leadership. The conversation delves into common leadership pitfalls, the importance of self-awareness, and practical strategies for entrepreneurs to lead with authenticity, integrity, and vision. Gessler emphasizes the transformative power of genuine leadership in creating a thriving work culture and driving business success. This episode offers a rich discussion on the universal principles of leadership and personal growth, encouraging listeners to embrace the challenge of leading themselves first to cultivate meaningful change. Jenny Gessler, Elevation Coaching Bio: I have a heartfelt passion for helping others thrive in all areas of their lives. I was born and raised in majestic Alaska and am a lover of the great outdoors. I’m most at peace when found deep in the woods enjoying nature and spending time with my dogs. I’m a military wife with a handy husband who should have his own cooking show. I’ve been known to dig recycling out of the trash even though everyone tells me it ends up in the ocean and I am never without a gallon jug of water by my side. My career as a physical trainer and business consultant has been devoted to helping others achieve their goals both physically and mentally, unlocking their potential for maximum growth. My motto in life is to be open to change and being committed to becoming a better version of you. email: [email protected] website: https://www.elevateyourlife.coach IG: https://www.instagram.com/elevationcoaching_jen_gessler

This episode explores the journey and expertise of Siobhan Neilland, emphasizing talent acquisition, leadership development, emotional intelligence, and inclusion, diversity, equity and belonging. It highlights the evolution of her career, the importance of diversity and equity, and the effectiveness of her talent optimization framework. We also delve into the LEAP program at Amazon, discussing leadership principles, top talent retention, challenges in hiring, emotional intelligence, and the significance of inclusion and diversity in organizational success. Strategies include addressing how to overcome imposter syndrome when interviewing for a job, bias training for companies who are hiring, and using open ended questions when interviewing candidates. Siobhan Neilland stands out as a leader in inclusion, diversity, and equity (ID&E), leveraging her expertise as a speaker, author, and founder of OneMama.org to promote inclusive practices in Fortune 500 companies and beyond. She is dedicated to transforming hiring practices, especially for leadership roles, advocating for a workplace where everyone feels valued. Through her LEAP methodology, implemented in organizations like AWS/Amazon, she has notably improved diverse leadership hiring outcomes. Beyond her professional work, Siobhan's commitment extends to philanthropy with OneMama.org, improving women’s healthcare in sub-Saharan Africa, and through her social entrepreneurial ventures aimed at empowering communities. Her efforts underscore her vision of a more inclusive, engaged, and joyful future for all. Connect with Siobhan in any of the following ways: https://www.linkedin.com/in/siobhanneilland/ www.LEAPaheadTalent.com https://fightingforyourjoy.com/ ⁠http://www.onemama.org⁠ ⁠https://serconsulting.com⁠  If the stories of pioneering women entrepreneurs spark your curiosity, or if you're navigating your own entrepreneurial journey and have insights to share, we'd love to hear from you. Visit us at tracerstrategicmarketing.com/podcast to learn more or to become a part of our inspiring community. Subscribe to "The Entrepreneurial Edge" podcast today and be part of a movement of mid-life women who are not just participating in the world of business, but actively defining it.

Episode 1: The Entrepreneurial Edge with Dawn Gagye and Guest Dianne Bennett on Intentional Leadership On this episode, we discuss Diane's journey into entrepreneurship, her approach to leadership, and the importance of intentional and heart-centered leadership. We also touch on the power of community, personal resilience, and the goal of empowering women in business. The conversation highlights the need for women to be seen and heard both personally and professionally, acknowledging their experiences in the corporate world and providing a platform for their stories and expertise. For more on this podcast visit https://tracerstrategicmarketing.com/podcast Follow Dawn Gagye (prounounced Gay-Gee) on LinkedIn Follow Dianne Bennett on LinkedIn

The Entrepreneurial Edge Podcast Episode 2: Simple Marketing Systems and Overcoming Entrepreneurial Fears with Yarden Carroll The podcast features a conversation between the host, Dawn Gagye, and Yarden Carroll, the CEO of Crowned Creative, as they explore Yarden's journey from nursing to the utility sector and her transition into marketing. They discuss the challenges of entrepreneurship, embracing failure, seeking business coaching, and the importance of self-care. The podcast also encourages midlife female entrepreneurs to share their stories and insights. To learn more or become a guest on The Entrepreneurial Edge visit https://tracerstrategicmarketing.com/podcast Follow Dawn Gayge (pronounced Gay-Gee) on LinkedIn Follow Yarden Carroll on LinkedIn