Most Advertisers Should Only Use Incremental Attribution
from The Pubcast with Jon Loomer
Incremental attribution reports only the conversions your ads actually caused, and most advertisers would be better off making it their default. But standard attribution isn't the real problem, it's the advertisers who take inflated view-through results at face value and scale on them anyway. Jon explains why he'd push nearly everyone toward incremental even though he doesn't always use it himself, and why the drop advertisers fear is mostly an illusion.
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This episode is 9 minutes long.
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This episode was published on July 29, 2026.
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