Most AI in Recruiting Is Noise, Here’s What Actually Works | Trent Cotton & Lisa Fiondella

Most AI in recruiting is noise. The problem is knowing what actually works.In this episode of Talking TA, host Denise Chaffin sits down with Trent Cotton, Head of Talent Acquisition Insights and Analyst Relations, and Lisa Fiondella, SVP of AI, Data, and Platform at iCIMS, to explore how AI, automation, and agentic systems are reshaping talent acquisition, recruiting performance, and HR strategy.AI is often positioned as a silver bullet in hiring, but the reality is far more nuanced. This conversation breaks down the difference between automation, generative AI, and agentic AI, and where each actually adds value inside the recruiting process. From reducing friction in candidate experience to embedding intelligence directly into ATS workflows, the discussion focuses on what works in practice, not just in theory.The episode also explores the evolving role of recruiters as AI removes low-value tasks and shifts the function toward higher-impact, relationship-driven work. Topics include responsible AI, governance, hiring manager bottlenecks, candidate experience breakdowns, and how leading organizations are thinking about risk, compliance, and ROI when implementing AI in hiring.If you work in talent acquisition, HR leadership, recruiting strategy, or people operations, this episode offers a fresh perspective on how to use AI and automation to improve outcomes without losing the human element in hiring.Key Episode SegmentsAI vs Automation vs Agentic AIA clear breakdown of the three types of AI shaping recruiting today, and why most leaders misunderstand how each should be used.What’s Real vs Noise in AI for HiringCuts through the hype to define where AI actually creates value in talent acquisition and where it falls short.Where Automation Works (And Where It Doesn’t)Explores how to identify low-value tasks for automation while protecting the human moments that matter most in hiring.The ATS Is Evolving Into a System of ActionA look at how modern ATS platforms are embedding AI directly into workflows, expanding beyond systems of record.Will AI Replace Recruiters? The Real AnswerWhy AI won’t eliminate recruiters, but will force a shift toward higher-value, relationship-driven work.