Most Beauty Brands Look the Same. Look The Fake

Welcome to Chainet, your destination for inspiring founder stories and entrepreneurial journeys. In today's episode, we sit down with Manya Nayar, founder of iBeauty and a brand marketing consultant, who shares her journey of building a gender-neutral makeup brand in one of the most crowded consumer categories. Raised around colors and chemicals through her father's business, Manya's path led her from journalism aspirations to becoming a brand manager at 19. She noticed a major gap: no brand was catering to the makeup needs of men and other genders. This inspired iBeauty, built on the philosophy of 50% skincare and 50% makeup with FDA-approved formulations suited for all skin types. She emphasizes patience over hype, launching only one product a year and perfecting formulations before releasing them. She also shares her thoughts on building a luxury brand in India, the power of organic growth, and why every new founder should embrace constructive feedback as a blessing. Stay tuned for more such insightful conversations, only on Chainet. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com