Mothers, Mechanics and Missionaries

In this Marketing Over Coffee: Andy Cunningham, author of "Get to Aha!" talks about how to dominate through positioning. Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Working with Regis McKenna and Steve Jobs to launch the Macintosh Andy and the 2nd John Wall The book as map to the "Ta-Da!" Product oriented, customer oriented, and concept oriented 6:14 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. InMail works! And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! 12 Questions to get to the company DNA The genotypes - Mother (CX), Mother (Segmentation), Mechanic (Value), Mechanic (Features), Missionary (Next Big Thing), Missionary (Cult of Personality) 14:38 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. 6 C's of Positioning Message architecture - Core, Category, Community, Competition, Context, Criteria The 12 Brand Archetypes On Tile as being Customer Focused - Tale of the Turtle 100 CEO Survey - Trust the issue, facing the Techlash Andy's on Twitter @andycunningham4 The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.