Movemeber Google Update, Opal AI Spam, Discover Spam Fix, Copilot Search, Google Image Ads & More

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the Movember update. Google Opal tool encourages you to create optimized AI content at scale. Google said it is working on fixing the Google Discover fake AI news spam. Google launched a bunch of AI shopping features before the holidays. Microsoft launched search within Copilot. Google lets you add shipping and return policies without a Merchant Account in Search Console and/or structured data markup. Google is not killing off schema, John Mueller said. Google Image results is now testing text ads, not just shopping ads. Google is rolling out the Ads Advisor and Analytics Advisor Gemini AI help chat. Google Ads AI Max seems to underperform compared to other match types. Google Local Service Ads message leads has new value-based pricing. Google Ads is testing importing campaigns from X and other social network platforms. Google Ads brings brand inclusions to standard shopping campaigns. Google Ads can summarize your budget optimization settings. Google Ads updated its unacceptable phone number policy. Google Business Profiles negative review extortion scam reporting form does seem to work. Google also proposed, by force, changes to Ad Manager in its ad tech EU case. That was the search news this week at the Search Engine Roundtable.Sponsored by Similarweb, the all-in-one- strategic SEO software. Get clarity of the SEO landscape through competitor analysis, keyword research, rank tracking, SERP insights and more. With industry-leading traffic and keyword data, based on real user journeys, Similarweb gives SEO professionals the whole picture so they can strategize smartly and drive sustainable business growth.0:00 - Introduction0:57 - Google Search Ranking Volatility Heats Up - Movember Update1:25 - Google Search Ranking Volatility Heats Up November 12th1:41 - Google Opal Tool Creates Optimized Content In Scalable Way - Seriously?3:20 - Google Working On Fixing Google Discover AI Spam Problem3:46 - Google Shopping With AI Mode Comparisons, Call Store, Track Price & Agentic Checkout4:40 - Microsoft Copilot Gets AI Search With Better Links & Citations5:21 - Google Search Console Lets You Add Shipping/Return Details Without Merchant Center Account6:08 - Google Is Not Killing Schema - Markups May Come & Go6:28 - Google Image Results Tests Search Ads (Not Just Shopping Ads)6:58 - Google Rolling Out Ads Advisor & Analytics Advisor7:40 - Google Ads AI Max Underperforming Other Match Types8:20 - Value-Based Pricing For Google Local Service Ads Message Leads9:07 - Google Ads Tests Importing X Ads & Other Social Campaigns9:47 - Google Ads Brings Brand Inclusions To Standard Shopping Campaigns9:58  - Google Ads Summaries In Budget Optimization Settings10:12 - Google Ads Unacceptable Phone Number Policy Update Worries Advertisers10:42 - Google Ads Advertiser Suspension Improvements: Faster & More Accurate11:07 - Google Negative Review Extortion Scams Reporting Form Seems To Work11:31 - Google Proposes Changes In EU Ad Tech Case For Ad Manager & More11:56 - Conclusion