Movies and methods: managing Salesforce's diverse IP needs

In Managing IP’s third corner office podcast, David Simon talks about his life managing Salesforce’s intellectual property – which can involve anything from protecting cartoon characters in movies to navigating the changing Section 101 rules surrounding business methods in the US.  Simon, who spent 15 years working for intel in various IP-related roles before becoming senior vice president for IP at Salesforce, also sets out his opinions on the PTAB, Fintiv, the Digital Millennium Copyright Act, and Google v Oracle. He also reveals how he’s increasingly using data to assess his company’s performance at the USPTO. Click below to listen