Moving from CMO to CEO

from Ad Age Insider · host Ad Age's EJ Schultz

Pernod Ricard North America CEO Ann Mukherjee describes why the liquor marketer will resume social media spending after pausing it in July. The longtime marketer also describes what it's like moving into the CEO job, and she explains her leadership style, which involves bringing your personal experiences to the job.

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How long is this episode of Ad Age Insider?

This episode is 32 minutes long.

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This episode was published on July 30, 2020.

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