Moving from marketing as solo heroics to teamwork & trust with Swapfiets' Anna Soldatova

When the people behind tools actually care, work becomes faster, smoother, and more impactful. It's why Anna Soldatova, Performance Marketeer at Swapfiets, believes that investing in people relationships will save marketing from becoming a burnout-inducing quest for solo heroics. On the Shiny New Object Podcast, we discuss: How improv has made her more attuned to others' reactions and more confident in presenting Why you need to be okay with dropping channels, walking away, and experimenting with new things The secret to managing multiple channels by turning vendors into collaborators and looking beyond tools, to betting on people.