Moving the needle on respondent experience with Anne Brown

In this episode of Now that's Significant, we were joined by Anne Brown, Chief Executive Officer and Principal of Gazelle Global Research Services, a Market Research global sample and operations company. Her extensive international data collection, data processing and management experience brings a high level of practical knowledge to both clients and staff. Her lengthy livelihood in custom research has enabled her to build a set of comprehensive skills she utilizes to help guide projects in a wide range of industries. Through the episode, we talked about the need for the insights community to significantly raise the levels of respondent experience we're currently providing the world. This is not just from any one company or individual, but across the board. Anne shared some of the reasons why experience levels are where they are and some potential options for improvement. We looked into some of the reasons why it's been so hard to offer better experiences, plus what happens when we get it right. And lastly, we were reminded of the progress we have actually made, and how grateful we should be of those taking proactive measures to making our industry better. After all, we all know the benefit and necessity of what we do. That's why it's so important we all lift our game. Enjoy the show.