Mr Porter’s Style Director on the platform’s winning formula | #023

Mr Olie Arnold is a pivotal figure on Mr Porter’s editorial team – and a thoroughly nice chap, to boot. He started his career working on FHM at the height of its powers, and has worked through the media industry’s transition from print to digital with considerable experience in both channels. Today, at Mr Porter, he’s responsible for overseeing much of the platform’s key content and fashion shoots, styling celebrities, producing editorial campaigns and managing a fast-paced fashion department.Olie talks to Aleks about his journey through British men’s media – from twilight era “lads mag” to cutting edge online retailer. The pair also explore some theories as to why Mr Porter is so successful today, discuss the power of storytelling for retailers, and chat through some of Olie’s favourite indie brands of the moment. ***HandCut Radio is proud to be sponsored by Thomas Mason, an historic mill that’s been supplying famous designers, shirtmakers and tailors with world class shirting fabrics since 1796.***Show Notes:Olie Arnold | Instagram[01:27] Mr Porter[03:00] London College of Fashion[04:00] FHM[08:12] Absolutely Fabulous[12:13] The Rake Magazine[15:38] L’Etiquette Magazine[15:43] Oliver Spencer[16:53] Men’s Health Magazine[20:36] Oki-ni[24:43] Paul Croughton on HandCut Radio[32:43] How Japanese Denim is Made Video on Mr Porter[35:42] Off-White[36:07] Incotex[36:26] BODE[37:38] Story MFG[44:10] Mr P.[46:06] Husbands[46:09] Samanamel on HandCut Radio[46:13] Maximilian Mogg---HandCut Radio is produced by Birch, a London based creative agency. Our theme music is by Joe Boyd.