MSMR 004 - Scrappy Marketing Tactics for Restaurant Tech Startups with Kevin Jaskolka of Checkmate

In episode four of the 'Morning Sam Morning Ralph' podcast, hosts Paul Molinari and Chad Horn discuss scrappy marketing tactics for restaurant technology startups, emphasizing practical, resourceful strategies over expensive campaigns. They are joined by Kevin Jaskolka, SVP of marketing at Checkmate, who shares insights from his 25 years of experience. Topics covered include the importance of pivoting based on customer needs, demand generation, leveraging trade shows and trade publications effectively, the utility of case studies, and the role of PR and social media. They stress the value of having a fractional agency over specialized hires in the early stages and discuss the concept of lifetime value to customer acquisition cost (LTV to CAC) for evaluating marketing ROI.