MSMR 019 - Digital Menu Boards and Beyond with Gregg Zinn and Peter Anselmo of SmarterSign

In this episode of Morning Sam, Morning Ralph, we're talking digital menu boards with industry pioneers Greg Zinn and Peter Anselmo. Since 2006, Greg and Peter have been transforming the digital signage industry, offering unique insights on the evolution and significant impact of digital menu boards in restaurant chains, both large and small. Discover how dynamic communication tools are shaping customer expectations, enhancing operational efficiency, and improving customer experiences. Gregg and Peter touch on POS integration to screen shopping and the latest in digital signage trends; this episode covers everything you need to know about elevating your restaurant's menu technology game. Explore real-world anecdotes, the importance of customized messaging for different day parts, and the multifaceted applications of digital signage beyond menu boards.